ACI Worldwide
ACI Worldwide powers the global payments ecosystem. It’s been doing so for 50 years and works with the top 10 global banks and over 80,000 merchants. Every day, its software processes trillions in payments and protects people and organisations from fraud.
The challenge is to encourage financial institutions to continuously invest in new and innovative solutions. This isn’t easy. Payments are like blood flowing through the arteries of the economy. Introducing a new payments system is like transplanting the heart of a bank – without spilling a single drop of blood.
The Challenge
Simplifying the story of complex payment systems
Financial institutions might be wary of change and disruption to their payments systems. But without investment, they’ll lose competitive edge. And eventually, the heart of their business could fail. We need to illustrate not only the value of new solutions, but the risks of continuing to run on legacy technology.
Simple Insight
We secure an average of nine pieces of proactive coverage a month, exceeding KPIs. Importantly, every piece delivers a message about the importance of payments modernisation – or an associated topic. This positions ACI as an innovator that will continue to power the global payments ecosystem for decades to come.
Results
We have helped ACI develop messaging that underlines its innovation. We continuously deliver these messages to the media through thought leadership, briefings with journalists and everything an incredibly hard-working press office needs to reach decision makers. We also support ACI’s policy team, helping the business inform regulatory decisions.
Simple Solution
“The Five not 10 team has a great balance of strategic thinking and tactical execution. I can rely on them to understand the industry, develop compelling ideas, write fantastic content, and deliver effective media relations. They’re also highly adept at working with our spokespeople and stakeholders.”
Katrin Boettger
Public Relations Director