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Rather than setting a list of resolutions that will have fallen by the wayside, I've decided to bring five things with me into 2025.

AI-ageddon is upon us, meetings are back, and quality trumps quantity. Did we nail our 2024 PR predictions? Read on to find out.

I have spent the last month both lamenting the good old days, when December was silly season, and setting the team up for success in 2025

With two years of prior experience in tech B2B PR, I enjoyed being able to contribute across all of my accounts practically from day one...

In today’s media landscape, there’s an inherent weakness to most media training, putting emphasis on the journalist, not the spokesperson.

Why do agencies give away strategy and insight for free at the pitch stage, then jump straight into tactical delivery when they’re hired?

My name is Abby Simpson, and I’ve joined the team as an Account Manager. Here's five facts about me you might want to know...

With so many types of workplace technology all vying for position, it can be hard for businesses to stand out from the crowd in their PR.

Five not 10 is three. How is that possible? They say time flies when you are having fun and that is true here.

Research is not a new concept. Yet, time and time again, it proves to be a valuable tool for creating media-worthy headlines.

In PR, a byline, also referred to as an opinion piece among other terms, describes a long-form article usually attributed to a key expert...

Newsjacking is all about speed. The key is to be timely and offer insightful perspectives that resonate with your target audience.