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Lynsey and I were at the RSAC Conference in San Francisco last week. It really was an event like no other. Driven by the need for brands to stand out, not just be present.

It’s a question that, as PR professionals, we have to constantly address. Because, yes, you can have the usual tactical elements like a press release or a comment, all with the right messaging, but if journalists aren’t interested or it’s not positioned in the right way, it doesn’t land. So, what does the media really want?

W2 Communications and Five not 10 unite to deliver seamless UK–US cybersecurity PR, offering global reach with deep sector expertise and proven results.

Want journalists to open your pitch? Learn the five things they really want from PR - and how to deliver stories that make headlines.

It was time to ask the question “Is your PR strategy working hard enough?” We explore in a straight-talking, no-fluff deep dive Q&A.

We’re now one month into 2025. And PR is more important than ever. Why? Read our latest blog to find out more

In today’s media landscape, there’s an inherent weakness to most media training, putting emphasis on the journalist, not the spokesperson.

Research is not a new concept. Yet, time and time again, it proves to be a valuable tool for creating media-worthy headlines.

In PR, a byline, also referred to as an opinion piece among other terms, describes a long-form article usually attributed to a key expert...

Newsjacking is all about speed. The key is to be timely and offer insightful perspectives that resonate with your target audience.

there’s more to the sell-in journey than just keeping it simple...

A press release is just a tool, albeit an important one. Learn the secrets needed to craft the perfect press release with our latest blog.