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We’re now one month into 2025. And PR is more important than ever. Why? Read our latest blog to find out more

AI-ageddon is upon us, meetings are back, and quality trumps quantity. Did we nail our 2024 PR predictions? Read on to find out.

I have spent the last month both lamenting the good old days, when December was silly season, and setting the team up for success in 2025

In today’s media landscape, there’s an inherent weakness to most media training, putting emphasis on the journalist, not the spokesperson.

Why do agencies give away strategy and insight for free at the pitch stage, then jump straight into tactical delivery when they’re hired?

Research is not a new concept. Yet, time and time again, it proves to be a valuable tool for creating media-worthy headlines.

In PR, a byline, also referred to as an opinion piece among other terms, describes a long-form article usually attributed to a key expert...

Newsjacking is all about speed. The key is to be timely and offer insightful perspectives that resonate with your target audience.

There’s no doubt about it, quantum will be the ‘next big thing’. It's no longer a distant future, but a rapidly approaching present.

Unless you’re already part of it, the world of quantum technology is hard to fathom. So how can these businesses solve their PR challenges?

AI for B2B PR. What a headline. I never imagined I’d use three acronyms like that in quick succession. There’s a first time for everything.

This time of year, there are a few things you’re guaranteed to hear. But what does 2024 really hold in store for the PR industry?