Latest news

It turns out that AI, just like a human, is really bloody good at understanding simple language. It makes easy-to-understand communication more important than ever.

Most B2B tech PR programmes are what we in the industry call drumbeat activity. But is there room to be more creative?

Lynsey and I were at the RSAC Conference in San Francisco last week. It really was an event like no other. Driven by the need for brands to stand out, not just be present.

It’s a question that, as PR professionals, we have to constantly address. Because, yes, you can have the usual tactical elements like a press release or a comment, all with the right messaging, but if journalists aren’t interested or it’s not positioned in the right way, it doesn’t land. So, what does the media really want?

This will be the first time Lynsey and I have attended RSAC, the cybersecurity conference in San Francisco. Despite working with businesses in the sector for years, we’ve never made the trip before.

creativity isn’t mystical. It’s procedural. Giving yourself time and space being one of those procedures. So, if you’re wondering how to get the ideas flowing without a brainstorm, just believe in yourself and then try some of the following techniques. They are actually quite simple.

Creative campaigns need more than wow factor. Learn five ways to make sure creativity earns its place and delivers real business value.

The chances are you know what GEO is by now. But for anyone who doesn’t, it stands for Generative Engine Optimisation.

What the “67” meme teaches us about B2B tech jargon - and why simplicity, not in-language, is the real key to effective communication.

Want journalists to open your pitch? Learn the five things they really want from PR - and how to deliver stories that make headlines.

Discover why SEO and PR are the ultimate B2B tech power couple in the age of AI. Learn how their combined forces drive visibility, credibility, and results. Discover why SEO and PR are the ultimate B2B tech power couple in the age of AI. Learn how their combined forces drive visibility, credibility and results.

Struggling to make your B2B tech product stand out? Learn five powerful ways to craft compelling stories that cut through the noise, resonate with your audience, and drive real results.