Patrick Southwell
Goodbye media training, hello spokesperson training
In today’s media landscape, there’s an inherent weakness to most media training, putting emphasis on the journalist, not the spokesperson.
top of page
Latest news
Lynsey Barry
Nov 12 min read
Lack of strategy is killing the PR industry, yet we still don’t value it as much as tactics
Why do agencies give away strategy and insight for free at the pitch stage, then jump straight into tactical delivery when they’re hired?
Emma Jefferies
Aug 223 min read
Five things… to consider for a successful research campaign
Research is not a new concept. Yet, time and time again, it proves to be a valuable tool for creating media-worthy headlines.
Mimi Granell
Aug 13 min read
Behind the byline: five reasons thought leadership may suit your business
In PR, a byline, also referred to as an opinion piece among other terms, describes a long-form article usually attributed to a key expert...
Jana Cave-Ayland
Jun 123 min read
Five things... to consider about newsjacking
Newsjacking is all about speed. The key is to be timely and offer insightful perspectives that resonate with your target audience.
Alex Miarli
May 214 min read
The quantum countdown: are we ready for the next big thing?
There’s no doubt about it, quantum will be the ‘next big thing’. It's no longer a distant future, but a rapidly approaching present.
Alex Miarli
Apr 34 min read
How can quantum businesses solve their PR challenges?
Unless you’re already part of it, the world of quantum technology is hard to fathom. So how can these businesses solve their PR challenges?
Patrick Southwell
Mar 62 min read
AI for B2B PR
AI for B2B PR. What a headline. I never imagined I’d use three acronyms like that in quick succession. There’s a first time for everything.
Alex Miarli
Jan 314 min read
Why PR is more important than ever
We’re now one month into 2024. Yet, PR is more important than ever. Why? Read our latest blog to find out more
Patrick Southwell
Jan 55 min read
What does 2024 hold in store for the PR industry?
This time of year, there are a few things you’re guaranteed to hear. But what does 2024 really hold in store for the PR industry?
Patrick Southwell
Dec 12, 20231 min read
New whitepaper: making quantum technology a “now” issue
If you’re a leader in the quantum technology industry, you’ll want to download our new whitepaper: making quantum technology a “now” issue.
lynseybarry5
Nov 24, 20233 min read
The impact of AI on PR
AI is everywhere. But how will it affect the PR industry? Read our latest blog to find out!
bottom of page