The origins of Five not 10 explained

By Pat Southwell:

Five not 10. The name of our agency always starts a conversation because it sounds like a cryptic Sudoku clue. And that was our intention. To beg a question that we could answer with absolute clarity and which tapped into something nearly every communicator in the technology industry struggles with: complexity. 

But who came up with the name? Why did the founders start an agency? What inspired and drives the agency forward?

Questions, questions. So many questions. Well, watch this video to get the answers and meet the people behind the brand.

Pat and Lynsey discuss the origins of Five not 10.