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Goodbye media training, hello spokesperson training
In today’s media landscape, there’s an inherent weakness to most media training, putting emphasis on the journalist, not the spokesperson.

Patrick Southwell
Nov 4, 20243 min read


Lack of strategy is killing the PR industry, yet we still don’t value it as much as tactics
Why do agencies give away strategy and insight for free at the pitch stage, then jump straight into tactical delivery when they’re hired?

Lynsey Barry
Nov 1, 20242 min read


Five things… about our new account manager
My name is Abby Simpson, and I’ve joined the team as an Account Manager. Here's five facts about me you might want to know...

Abigail Simpson
Oct 9, 20243 min read


Playing the PR ace card for workplace technology firms
With so many types of workplace technology all vying for position, it can be hard for businesses to stand out from the crowd in their PR.

Patrick Southwell
Sep 27, 20242 min read


We are not a startup anymore, Toto
Five not 10 is three. How is that possible? They say time flies when you are having fun and that is true here.

Lynsey Barry
Aug 29, 20243 min read


Five things… to consider for a successful research campaign
Research is not a new concept. Yet, time and time again, it proves to be a valuable tool for creating media-worthy headlines.

Emma Jefferies
Aug 22, 20243 min read


Behind the byline: five reasons thought leadership may suit your business
In PR, a byline, also referred to as an opinion piece among other terms, describes a long-form article usually attributed to a key expert...

Mimi Granell
Aug 1, 20243 min read


Five things... to consider about newsjacking
Newsjacking is all about speed. The key is to be timely and offer insightful perspectives that resonate with your target audience.

Jana Cave-Ayland
Jun 12, 20243 min read


Why the PRWeek Top 150 matters
The PRWeek Top 150 isn’t just another industry ranking. It’s a badge of honour...

Lynsey Barry
Jun 3, 20242 min read


The quantum countdown: are we ready for the next big thing?
There’s no doubt about it, quantum will be the ‘next big thing’. It's no longer a distant future, but a rapidly approaching present.

Alex Miarli
May 21, 20244 min read


Five things…I’ve learnt in my first two months at Five not 10
I’m Anna, Associate Director and the newest recruit to the Five not 10 team.

Anna Asamoah
Apr 25, 20242 min read


How can quantum businesses solve their PR challenges?
Unless you’re already part of it, the world of quantum technology is hard to fathom. So how can these businesses solve their PR challenges?

Alex Miarli
Apr 3, 20244 min read
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