Armis
Armis is a global cybersecurity leader securing the world’s most critical infrastructure and most complex environments. The advanced nature of their solutions needs careful explanation. The challenge is to make it understandable to a business and mainstream audience.
The Challenge
Translating complex threats into relatable stories
To get attention, we need to show the consequences of cyberattacks, not just that threats exist. This makes the need for proactive action urgent and relatable.
Simple Insight
We secured 81 pieces of coverage in six months, with features in tech, business, security and vertical titles. This includes stand-out coverage in the Financial Times on several occasions.
Results
We help Armis translate vulnerabilities into real stories. For example, showing how the brand monitors and analyses the dark web for threats at an event called the “Dark Web Detectives.” This demonstrated the inner workings of real Advanced Persistent Threats (APTs) and ransomware groups.
We also turn complex industry trends and data into simple, useful insights. Along with thought leadership, case studies and news-jacking, we position Armis as a leading authority in the industry.
Simple Solution
“Five not 10 has become an indispensable extension of our team. Their strategic approach to UK media relations and content creation has been instrumental in cutting through the noise. They continue to understand the evolving market, adapt to our own business needs and know how to work best with our in-house teams. Their support is invaluable, whether that’s with rapid commentary or wider content pieces – the team is simply fantastic!”
Rebecca Cradick
Vice President of Global Communications, Armis