Fasthosts
Established in 1998, Fasthosts is a UK internet services provider with an extensive infrastructure, including the nation's only Tier IV data centre. To remain competitive in a crowded and evolving market, it needs to build brand awareness, positioning itself as an expert among key audiences including developers, small business and tech.
The Challenge
Building brand awareness in a crowded market
Product-focused messaging with technical jargon about hosting, servers, and domains overwhelms audiences and can be boring. Telling simple stories that emphasise Fasthosts’ understanding of its customers’ challenges is far more effective.
Simple Insight
52 pieces of coverage since February 2024, achieving 30% above the agreed KPI for this period. 70% of this coverage has appeared in tier-one publications read by target audiences, including outlets such as TechRadar Pro, Techfinitive, Microscope, SME Business News, SME Today, Startups Magazine and Intelligent SME.tech.
Results
We position Fasthosts as an expert problem solver using simple messages. This involves targeting developer, SMB and tech publications with narratives that showcase practical solutions to relevant business challenges.
A robust thought leadership programme raises the profile of Fasthosts and its spokespeople by focusing on topics such as online business security for SMBs, how to set up an e-commerce side hustle, and what to consider when changing internet hosting providers.
Consistently monitoring the news agenda means we offer expert commentary on timely events like Google’s Business profile shutdown, Cara’s website crash and World Backup Day. By talking about the problems Fasthosts customers could face, we can position the brand as the solution.
Simple Solution