SEON
SEON, a fraud prevention and AML compliance company, operates in a fast-moving sector, where many vendors claim to solve the same problems. As the market became increasingly crowded, it wanted to further establish itself as a trusted authority on the wider challenges facing fraud, risk and compliance teams.
The Challenge
Standing out in a crowded fraud prevention market
Most fraud companies talk about what their technology does. Few explain what fraud actually means for the businesses trying to stop it. We saw an opportunity to shift the conversation to the problems SEON was solving, helping the business to become a voice on the issues shaping the market.
Simple Insight
We significantly increased SEON’s visibility across UK fintech, retail and iGaming media while helping the business become a more recognised voice on fraud and financial crime, with results including:
● Increased share of voice by 15 per cent (from joint last amongst competitors to first place)
● Secured 35 per cent of coverage in tier-one media
● Delivered 144 pieces of coverage
● Placed 35 thought leadership articles
Results
We didn’t position SEON as just a fraud vendor. We positioned its experts at the centre of the conversations shaping the industry, from AI-enabled fraud and identity verification to AML regulation and payment security. That allowed us to build sustained visibility around the issues customers actually care about.
Simple Solution
“Five not 10 team understands what makes the media take notice. They’re pragmatic, responsive and creative, and they quickly became a trusted partner.”
Head of Communications, SEON