FAQs | Five Not 10
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Frequently asked questions

We make the complicated simple - and that includes explaining who we are. These FAQs cover our services, approach, team and more.

 

Quick answers. Straight to the point.

  • In B2B tech, complexity is everywhere: in products, in messaging, in processes. We focus on simplicity to cut through the noise.

     

    After all, the best ideas are the simplest: razor-sharp, instantly effective and built to remove barriers. Simplicity helps brands move faster, communicate better, and ultimately, win more.

  • We start by identifying what’s slowing you down: what’s stopping you from achieving results. Then we get stuff done and make progress. We build a plan that’s actionable and tailored to you. Whether that means giant leaps or constant, steady steps, we get stuff done.

  • We provide an array of services that will support and work alongside your overall communications strategy, including:

     

    • Messaging

      • We help our clients understand what to say and how to articulate it through messaging sessions and spokesperson training.

    • Content creation

      • Armed with the right messaging, we create content: news generation and research-based stories, reports, thought leadership articles and more.

    • Media relations

      • We use the content we create to generate news coverage. We also support clients at events and with round-tables and other media facing activities.

    • Strategy and insight

      • At the heart of all of our client campaigns are simple strategies powered by simple insight. Everything leads back to business goals – so we can demonstrate PR’s value in the boardroom and beyond.

    • B2B social media

      • We make sure our content is activated across social channels – backed by smart boosting strategies and precise targeting. We also manage brands’ LinkedIn channels and support executives with social-led thought leadership.

    • Crisis communications

      • If you’re dealing with an unexpected event that you feel may damage your business, we will craft a clear, simple and effective messaging strategy to minimise any negative impact of the crisis and protect your company’s reputation.

  • Five not 10 is led by co-founders Pat Southwell and Lynsey Barry, each with over 20 years’ of experience within the industry. With a shared mission to simplify how B2B tech brands tell their stories, they’re supported by a team of expert PR and content professionals who believe in cutting through the noise, getting things done and delivering real impact.

  • Based in the UK, Five not 10 is a fully remote agency, designed for flexibility, speed and modern ways of working. We have clients across the UK, Europe and beyond.

  • We’ve worked with some of the most exciting and ambitious B2B tech brands out there. For a more detailed look at who, you can visit our case studies page.

  • We specialise in B2B technology and cover a wide range of sectors, including:

     

    • Workplace technology

    • Fintech

    • Cybersecurity

    • Emerging technology, such as quantum computing

    • Compliance and risk

    • Automation and AI

     

    If your product is complicated but your goal is clear, we’re likely the right fit.

  • It’s simple. We’re fast, focused and collaborative. We don’t hide behind jargon or drag things out. We work with our clients as a true extension of their team.

  • Our name is our philosophy. Because why say something in ten words when five will do? You can learn more about the origins of Five not 10 here.

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