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The story before the story
What we learnt about getting ahead of the headline from Gordon Corera, presenter of The Rest is Classified podcast and former BBC Security Correspondent, by Emma Brown. PR people love a news hook. We’re always asking the same questions. Why now? What’s changed? Why should anyone care? All fair questions. But what if the best time to speak to a journalist is before there’s a story? It was one of the biggest takeaways from our recent conversation with Gordon Corera about

Emma Jefferies
Sep 292 min read
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