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Five things…I’ve learnt in my first two months at Five not 10

By Anna Asamoah:

As I come to the end of my second month at Five not 10, it seems like a good time to introduce myself.

So, to get the formalities out of the way, I’m Anna, Associate Director and the newest recruit to the Five not 10 team. After more than 15 years in the industry (impossible as I’m still 20-something in my head), I’ve got tons of experience getting under the skin of clients, finding out what their pain points are and basically coming up with a solution to make their lives easier, as well as shouting about the great stuff they do.

Outside of work, I’m a mum to five little humans and two dogs. Yes… my house is utter chaos and no, I don’t have time for anything else!

Here are five things that I’ve learnt so far at Five not 10.


Laptop with ChatGPT loaded up

1. Every day is different

Strictly speaking, this isn’t something I’ve learnt just since joining Five not 10 but it’s still true. In the PR world, every single day is different. One minute I could be coming up with a strategy for a client, the next I’ll be developing a new business pitch, mentoring a team member or learning about a brand new industry. This busyness and buzz is something I’ll never tire of. And there’s definitely been plenty of both since I started.

2. You never stop learning

Even with many years of experience in the PR industry, I’m learning plenty of new things at Five not 10. Embracing the simplicity approach has been really refreshing and it’s great to see it come to life in every single thing we do. I’ve also had to get my head around a few new complex sectors – graph databases and quantum are just a couple of those!

3. Remote working rules

I’m finding that remote working makes me much more productive. I’m not spending hours in traffic before work and arriving stressed. I have time to walk the kids to school in the morning and at the end of the day, I’m straight back into mum-life. Plus, I can keep up with the never-ending piles of washing on my lunch break!

I don’t feel like I’m missing out on the face-to-face side of things either. We have our morning calls, with a nice balance of work and gossip. The co-working days are also a great chance to catch up, collaborate and learn from each other.


4. I’m more northern than I thought

And it’s not just the constant rain. The team have already spotted messages on my phone about making a brew. And I’ve not even started a dinner vs tea debate yet.

5. Pat’s jokes definitely live up to the hype

I was (luckily) pre-warned about Pat’s jokes before I joined the agency. And they’re proving to be everything I dreamed of and more!


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