By Aaron Covington:
Where to begin? Since graduating university, entering the field of PR was my goal. Now here I am, two years of experience gathering later, and I have landed in my dream job.
If I could hop in a time machine and go back to that fresh-faced graduate, I would tell him it would all work out. But maybe I would also impart the knowledge I picked up along the way, and prepare him for his journey into the world of PR.
What does PR mean to me?
I always had a vague understanding that PR was something about handling relations with the public - the name was a bit of a clue. However, as my experience has broadened, I have come to realise that there is much more to this sector than meets the eye. PR is an industry that enables companies to stand out from the crowd and communicate their business with people all over the world.
Why pursue a career in PR?
In the words of Sir Terry Pratchett, “If you don’t turn your life into a story, you just become a part of someone else’s.” Your life is your story, with each person intertwining with a myriad of others to form a magnificent tapestry. Working in PR gives you a chance to not just write your own story, but to aid in the telling of others. Each business has a tale to tell, stories of failures and successes, and at the heart of each, a desire to bring something into the world to help create a better place, and a better future.
What specifically excites me about B2B PR?
The world of B2B PR is full of complexity, with companies continually striving to adapt to a rapidly evolving landscape. The opportunity to be a part of this journey, to find and tell their stories, is one that I jump at.
What is the biggest misconception about PR?
Outside of the industry, you only really hear of PR in moments of crisis. It seems that PR agencies solely exist to deal with any negative fallout, like a media clean-up crew. In reality, PR agencies continually work behind the scenes and are responsible for creating successful campaigns, positive press and much more.
What attracted me to the role at Five Not 10?
With such an intriguing company name, it was hard not to be interested when I first came across Five Not 10, and upon further exploration, I found their key messages resonated with me. Rather than rabbiting on, dressing up messages with flowery language and parroting phrases only industry experts could understand, their succinctness was both simple and effective. Combine this with a funky website and a team that is both knowledgeable and fun, and I can think of no better place to start my career.