Cybersecurity PR without borders: W2 and Five not 10 unite for transatlantic impact

In-house cybersecurity comms teams often face a stark choice when building a PR programme across the US and UK. It can feel like choosing between two evils.

Option one: choose a global firm with geographic reach and team integration but lacking consistent cybersecurity expertise across the two markets. It’s easier to manage, but the results often fall down in the weaker region.

Option two: choose smaller, independent firms in each market that live and breathe your world, but don’t have the international footprint or expertise to integrate across the pond. This lands the client with an increased, global management burden, requiring increased internal resources, which are often short. But at least the results are consistently good.

Neither’s ideal. And that’s exactly why W2 Communications (US-based) and Five not 10 (UK-based) are joining forces to offer the best of both worlds.

Finally: reach and expertise

Together, W2 and Five not 10 are creating a single, seamless PR team spanning the UK and US. This offers:

• Expertise: two independent agencies that know the global cybersecurity market with unrivalled understanding of their local markets

• Reach: one integrated team that works seamlessly between the US and UK at all levels

• Experience: a proven record of working on cybersecurity accounts spanning the Atlantic

• Results: coverage that hits the mark, aligning to a client’s strategy rather than just making up the numbers

Why now? Why us?

This isn’t about bolting on a partner or forming a loose alliance. This is integration that works. W2 and Five not 10 have already delivered as a joint team for cybersecurity brands like Armis and Forescout. This isn’t theory. It’s something we’ve tested, refined and are now ready to scale. You can read more about how brilliantly it’s working for Armis.

What clients will get

Working with W2 and Five not 10 is a simple, effective choice. Cybersecurity brands can choose to work with a single, integrated group that acts as one, regardless of geography. There will be one contract. No juggling multiple invoices or scopes. We’ve kept the commercial bit easy.

And there will be one plan. Shared strategy, shared objectives, shared accountability. But all delivered with the nuances of the local market. There’s total flexibility. We can work under a client’s direction, or one of us can take the lead and manage it all. There really are no compromises. Just results.

Think of it as a NATO for cybersecurity brands. Especially as there are teams in France, Germany and the Nordics waiting in the wings to support too.

Let’s ditch the trade-offs

If you’re planning to expand your PR efforts across the Atlantic, or you’re currently juggling two disconnected agencies and aren’t loving the experience, we’d love to chat.

We think cybersecurity brands deserve better. We want to free them from the false choice between global reach and deep sector expertise when building a UK-US PR programme. Now, with W2 and Five not 10, they can finally get it.

Get in touch to get a free hour of consultancy from the joint team.